Anna Hedigan surveys Australian journals on the web (Cordite, Sept. 2003):
'Print journals in Australia are not web-savvy. They’re mostly hip to the notion that they need a web presence but most sites betray little or no idea of who is reading them ... Few of these journals have capitalised on the cross-over between people who love to read "hard" books and journals, and web-readers ... are they worried that posting content from their journal will dilute their brand? Reading lit-crit blogs like Maud Newton, North of the Latte Line, TMFTML and Bookslut might put editors in touch with the concept of the hungry online reader who's willing to shell out for good hard copy, where ever it's published worldwide. All they want is a little taste, man.'